Hit the Gold!

Skywind is now officially available through our aggregation platform -  Alea Play. Having received the One to Watch award by the Gaming Intelligence awards of 2020 and presenting over 350 games in their portfolio, the provider is building a reputation of full immersion with premium content, making us sure that Skywind will have amazing results across our clients. Through this integration, players will have full access to branded games such as La Casa de Papel, Downtown Abbey, Resident Evil, and Star Trek, classic slots, and real-money arcade games, with immersive player features in the works as well. As Alea Play’s markets expand, Skywind is sure to be a strong character in maintaining a fresh and relevant game portfolio. Skywind has already shown it is in tune with the portfolios of each country with up-to-date lists of top-performing games per country featuring Italy, Spain, Romania, Latvia, and Scandinavia. We are thrilled to provide these top quality games to our clients and look forward to a partnership that never ceases to innovate. About Skywind:Founded in 2012, Skywind has focused primarily on providing mobile-focused content with responsible gambling at the core of their design through each game. With seven jurisdictions that span from the United Kingdom to Romania and over twenty partners, Skywind has proven to understand the balance between scalability and market-based details in each of their games. Read more about our newest <a href="https://www.skywindgroup.com/en/news/partnership/5eb7a04b-be9f-4f99-b6af-220da45c4c53.html" target="_blank"> partnership</a>

Alea Play is now live with Skywind

Welcome to the new home of Alea where we are proud to offer you a spectrum of the latest software, honest game reviews, and up to date iGaming content!This site is the result of a merge between various versions drafted on the basis of user stories and what we believed would be ‘non-negotiable’ to these site guests and their experience. But, what exactly is a website, and what does it take to create one? We’re honored to give a chronological tour on the development of this product and what it took to be able to say Alea.com is live.Before considering any type of merge, the site passed through different checkpoints - functionality, user definition, must-haves for each user, deadline assessment, and development timeframe.FunctionalityWe began by asking ourselves: what is the current Alea.com used for and what do we want it to be used for? We had a corporate website with a solid structure and contact form included. This site worked for many years serving its corporate purpose and providing us a lighthouse for who we were through all these years.Though, Alea was making a name for itself in iGaming through panel discussions, conference attendance, and event sponsorship. And it was time to bring a sense of responsiveness to the site that would reflect the dynamic nature of our work culture.An About Us page would no longer suffice to explain who we were and what we provided. So, we redefined the intention of our site with the following purposes : Bring the latest iGaming content with unbiased and truthful words, and present an updated portfolio of our two products - Alea Play and Virtual Reality- with full display of their capabilities.Consequently, we created a page for each product to keep users informed on the latest features and upcoming changes. The Virtual Reality page allows users to follow our VR endeavors as we re-adapt our virtual world with the latest tech advances. The Alea Play page invites users to explore the features of our next-generation aggregator with up-to-date statistics and latest technologies being used.Slot games have been, of course, a central character in Alea, and we wanted to give users an inexhaustible list of the three thousand games provided by Alea Play. The Games page allows users to interact with this list and search for a particular game, software, or choose to filter through software.All games have their own page where the user can read software-provided details such as Return to Player ratio, popularity, volatility, and Max win. Users can also try the demo version of the game and read the latest review or related news.User-StoryThe term ‘user’ has been used often in this article without much thought, but it required the most time and criticism in order to fill any “gaps” in content flow.We defined several types of users that ranged from those who knew why they were coming to Alea.com to those that landed on our page based on a general query. Once their intention (or lack of) was defined, we considered their frequency of visits.Would this user come once to find an answer to their question? Or could this user return weekly to find updates in the Games page list or iGaming news? With these answers, we would structure a specific website model for each user.The intention, however, of the user was not enough for us to go by when drafting the structure of the site. We wanted a sense of flow in content and when the user found what they had searched for initially, we wanted them to flow into a new topic without giving it much thought. So, the following question was posed to each user story: “What else?“.A simple, albeit nearly rhetorical question, that asked us to look beyond the original intention and give the user more than an answer.TimeframeHaving planned a marketing campaign for the final quarter of the year, it was agreed that Alea.com’s debut would be the kick off to this campaign. Mid-September was then taken as a deadline with the minimum viable product prepared under the defined requirements.Admittedly, the site is just getting started in capabilities. We have a strong roadmap ahead with multiple features and content in the pipeline. So, we invite you to have a look around and ask yourself the question - What else? We’re sure you’ll leave with more than just the words in this article.

Alea.com is Live!

Conferences are making a comeback this year and we’re all for it! Find us at these upcoming events and drop by our booth to talk about our next generation aggregation platform and how we’re achieving over 99,95% throughout all our clients.  We are looking forward to reconnecting with familiar faces after over a year of remote meetings and getting to know new members in the iGaming community. <a href="https://egr.global/events/egr-power-50-series-egr-power-50-summit-2021/" target="_blank">EGR POWER50 - September 13 - 14  2021</a><a href="https://sbcevents.com/sbc-summit-barcelona/" target="_blank">SBC BARCELONA - September 21 - 24 2021</a><a href="https://www.igblive.com" target="_blank">IGB LIVE AMSTERDAM - September 28 - October 1 2021</a><a href="https://sbcevents.com/sbc-summit-cis/" target="_blank">SBC CIS KIEV  - October 13 - 14 2021</a><a href="https://igamingnext.com/igaming-next-2021/" target="_blank">IGAMING NEXT Valletta - October 20 - 21 2021</a><a href="https://sigma.world/en/event/igathering-sofia-2021/" target="_blank">iGathering Sigma Sofia - October 27 2021</a><a href="https://sigma.world/en/" target="_blank">SIGMA EUROPE - November 16 - 18 2021</a><a href="https://www.terrapinn.com/conference/world-gaming-executive-summit/index.stm" rel=”dofollow” target="_blank">WORLD GES BARCELONA - December 6 - 8 2021</a><a href="https://www.icelondon.uk.com" target="_blank">ICE LONDON - February 1 - 3 2022</a>

Ready, Set, Conferences

Barcelona is feeling the rush of an iGaming conference for the first time in two years as SBC launches The Global Betting and iGaming Show in Fira Barcelona Montjuïc. For three days, Barcelona will host 200 gaming operators, 250 speakers, and 100 exhibitors with sponsorship provided by over 30 groups, including Alea.Floor-plan of the conference has been divided into the following four zones - Sports Betting, Casino and Gaming, Payments and Compliance, and Affiliate, Marketing, and Media with our booth situated in Casino and Gaming just right of the entrance. Alea has also taken an active role in the discussions at SBC with our founder and CEO, Alexandre Tomic, participating in a panel discussion on customer centricity and its implications on gambling products. /p>The following synopsis has been provided by SBC: “ As gaming steps ever closer to mainstream entertainment, the interface between its products and users must evolve. The panel explores the latest innovations and asks can slots be to gaming what videos are to Netflix, and, if so, how do we get there ”. Meanwhile, our team has received operators, software providers, and payment solutions at our booth H16 with the hopes to expand our portfolio, sharpen our client tools, and form new relationships in this comeback year of conferences. Check out the photos below on how the conference went and we’ll see you soon in Amsterdam! <img class="mb-4" src="/articles/alea-sbc-barcelona-team.jpg" alt="Alea's Team at SBC Barcelona" /><img class="mb-4" src="/articles/sbc-barcelona-alea.jpg" alt="Alea at SBC Barcelona" /><img class="mb-4" src="/articles/alea-sbc-barcelona.jpg" alt="Alea at SBC Summit Barcelona" />

Alea attends SBC Barcelona

SBC Summit CIS has commenced in Kyiv, Ukraine with over fifty operators, 80 exhibitors, 500 live attendees, and several regulatory bodies from the region and outside. The summit is dedicating itself to sports betting and gaming in the CIS region with the opportunity for attendees to share insights on current and future regional endeavours. Alea will be attending Kiev with a booth next to the Networking Lounge for all that want to come and learn about our aggregation platform, which is currently being provided to clients in the CIS region. With the first day complete, our Business Development Manager - Anna Ghazaryan - held a very positive remark for the interactions with such top-quality attendees and stated the following : “September and October were promising and busy: after EGR Power 50, SBC Barcelona and IGB Amsterdam, with our team now attending SBC CIS event in Kyiv. We are present in CIS market so for us it’s important to be here and share our latest updates, meet our existing and future partners. The CIS region offers lots of opportunities for us as a game aggregator platform providing 80+ game providers in its portfolio.” Alea’s Game Provider Manager - Ivan Korkin - agreed with Anna on the opportunities that this summit presented while also adding that “although the event is not as massive as other expos, it is really nice and has a cosy atmosphere - very friendly people all around, interesting discussions, and the food was great as well.”. Indeed, the care and dedication that comes from both SBC and its event attendees is evident through all parts of the summit, and we are both thankful and thrilled to take part in the future of iGaming development in the CIS region. Having over ten years of experience in iGaming and understanding the scalability required for a game aggregation platform, from our B2C and B2B experience, we are confident current and prospective CIS clients will take their casino and player experience to the next level with Alea Play. Product performance and account management are a top priority for Alea and we understand that each country requires a unique service - both technical and account. We invite you to join us at Booth 5 as we are keen to understand your needs as a casino operator and or provider, and provide a tailored service through Alea Play.<img src="/articles/alea-sbc-summit-cis-kyiv.jpg" alt="Alea at SBC Summit" />

Alea arrives to SBC Summit CIS

Alea is moving offices from the classic neighbourhood of Gótico in Barcelona to the post-industrial tech hub of Poblenou,  making our home a former factory with original brick walls and steel pillars. The previous tenants had a simple open-space concept of the former factory with two long meeting rooms towards the end and joined tables spread throughout 200 meters worth of space. The remaining two floors were not used and still maintained the structure and relics of its factory era. Thus, the project of redesigning three floors worth of space would become the embodiment of our creativity and, in turn, help us redefine who Alea is. Redesigning this property would start with declaring what exactly an Alea employee should be surrounded by. We are a company of well-being, believing that individual health and mental stamina is the root of motivation and performance. If you took the time to nurture your physical and mental well-being, you would, in effect, want to be better at many aspects of your life - including work.Though it was not enough to proclaim “be better” and expect employees to find a way to do so. We wanted to bring the betterment to our employees and integrate a sense of harmony into our office design between work and health. This meant having a designated area for well-being that would include a gym section, a full kitchen equipped with all the necessary appliances to cook from work if desired, an indoor garden with access to fresh air, and a sauna. This would all be placed on the ground floor where employees could socialise, take time to work on their physical health, retreat to a garden for moments of stillness, or be absorbed into the heat of a sauna with the advantage of major health benefits in just a few sessions. On the first floor, collaborations will unfold. This will be the main floor for all work-related content with assigned individual desks, public standing-desks, and various meeting rooms available for group moments. We understood that open-floor, while aesthetically pleasing and symbolic of unity, does not always promote individual performance. Some can become distressed when the volume of the room increases or if there is much movement occurring. To address this, we are trying out cubicle-style desks that anyone can use. Should an employee feel more productive in this kind of desk, we will provide one for them. At this time, we are only testing with six of these cubicles and will see how each employee prefers to work. The remaining floor is still up for discussion in regards to functionality. Though this will not be necessary to define until we move into the office and consider what else is missing as we settle in. At first, the office will be rather bare while we adapt to the new space and ‘feel out’ the needs of each employee and, piece by piece, we will add to our office and reflect this ever-adapting nature Alea demonstrates in all she does. So, stay tuned for photos as we update you on this journey of cozy-fying our new home!<img class="mb-4" src="/articles/new-offices-alea.jpg" alt="New offices of Alea in Barcelona" /><img class="mb-4" src="/articles/barcelona-alea-new-offices.jpg" alt="Alea new offices in Barcelona" /><img class="mb-4" src="/articles/new-offices-alea-barcelona.jpg" alt="Alea new offices in Poblenou Barcelona" /><img class="mb-4" src="/articles/alea-new-office.jpg" alt="Alea open-space offices in Barcelona" />